Do You Enjoy Being Unprepared?

A Campaign That Makes You Think Twice

No one likes being caught off guard. Missing a train because you didn’t check the schedule. Forgetting a document before a meeting. Watching a crisis unfold and realizing no one was ready. These are the moments that stay with us — not because they’re rare, but because they happen all the time.

That’s why Qont is asking a simple but striking question: “Do you enjoy being unprepared?”

Portable Risk Management for Real Life

Qont invented portable risk management — a way to prepare for the unexpected that fits into your daily world. It isn’t a binder of policies or a strategy that collects dust. It’s living, moving, adapting with you. Whether you’re running a company, protecting your family, or just trying to get through the week without a setback, Qont exists to take on the “what ifs” so you don’t have to face them alone.

A Question That Stays With You

This campaign isn’t about fear. It’s about recognition. We all know what unprepared feels like. The question is meant to spark curiosity — and a reminder that you don’t have to keep living that way.

Do you enjoy being unprepared? If not, Qont is already here.