A Q&A with Jordan J. Elliott, Founder & CEO of Qont and Vigilshore Group

In a world quickly filling with startups offering fragmented security, generative outputs, and short-lived SaaS promises, Jordan J. Elliott remains clear on his mission: to build the system that helps people see, understand, and control risk — across industries, environments, and even their own homes.

As the founder and CEO of Qont and the broader Vigilshore Group, Elliott’s approach has never been about following hype. It’s been about building a framework for real-life decision-making — one that now powers simulation, scanning, and intelligence across sectors as varied as defence, healthcare, logistics, and family safety.

We sat down with Elliott to discuss the past, present, and future of the company he built — and the category he created.

Q: What was the original vision behind Qont and Vigilshore Group when you founded them?

JJE: We found this industry buried in paper and pens in the corner. My idea was simple: risk management should apply to absolutely everything. From day one, I wanted to build a system that didn’t just observe — but could manage risk with clarity across the board.

Q: Why did you decide to reject AI-based decision models, especially when most of the industry is moving in that direction?

JJE: AI is useful — and we take it seriously — but we’re just not interested in what’s trendy right now. Our engines are hand-built like high-grade equipment. Unless AI plays a very small, purposeful role, we don’t want it anywhere near our systems or our public identity.

Q: Qont doesn’t use a subscription model. Why take that risk in a world hooked on monthly payments?

JJE: You could call us old school. But if I buy something, I want to own it. Not to copy it or resell it — but to use it freely and permanently. That’s why we follow a hardware-style model. You pay for it, it’s yours.

Q: What industries need vision-based risk management most right now?

JJE: Healthcare. Defence. Families. Workplaces. Honestly… everything. The world has never been riskier than today, and risk doesn’t care what industry you’re in.

Q: You coined the term “vision-based risk management.” What does that mean to you, personally?

JJE: It means I can use my eyes to find the risk — and use Qont to confirm it. We’re not guessing. We’re reacting to what we can actually see.

Q: QontKids is gaining traction. What’s the larger idea behind launching a system for families and children?

JJE: It’s not just peace of mind. We see QontKids as the quiet bubble in a noisy world. Other industries try to block noise. We support families in managing it — better and smarter.

Q: What sets Vigilshore’s internal policies apart from most tech firms?

JJE: We’re a tech group. But we’re not in the business of selling data. That’s where the line is drawn.

Q: What’s your view on competitors now entering your space — trying to mimic parts of Qont?

JJE: We invented this category the way we did, and we’ll keep building. They will too. But there’s always the original.

Q: Where do you see Qont and Vigilshore by 2030?

JJE: In your hand. Helping you decide what to do — to mitigate the risks that show up every single day.